Interview | Tisharth By Shivani
When did you realize you had an interest in fashion?
I was just 16 when I realized that I loved designing clothes for my family and friends and was very good at it. That is when I decided I want to pursue a career in fashion and designing.
How do you find inspiration when creating a new collection?
I derive my inspiration from natural surroundings, be it cages or moonlight falling on you or the earth surface that we walk every day.
What impact do you want your designs to have on women?
I want women to feel comfortable and beautiful when they wear my clothes. My designs compliment an individual’s personality rather than overpowering their looks.
Who are your favorite style icons?
My all-time favorite icons are Ellie Saab, Jennifer Lopez, Priyanka Chopra, Oprah Winfrey for their contributions in the world of fashion, cinema and humanity.
How would you describe your personal style?
My personal style is very simple in everyday life but even a simple style should have some design element to it to make it stand out. I like to wear designs which are comfortable but at the same time, edgy the garments should accentuate my personality and body type.
6. How would you relate past and present fashion trends?
Fashion is constant and keeps coming back so whatever trend was in fashion in ’80s will emerge again. What we feel is new will be somewhere in the past. Fashion keeps reinventing every minute. Like pleated trousers ruled in ’80s and have made a comeback again this season so past and present create tomorrow of fashion.
Does your background play a role in your collections?
My background does play a role in my collection as I get inspired with things around me whenever I am designing any new collection.
What do you feel your consumers love the most about your designs?
My consumers love my silhouettes and cuts the most. Also, I use embroideries as a design element and not overdo them and my consumers like that. They feel that the detailing I use on every garment makes it a stand out.
If you could go back and tell yourself one thing before beginning your career what would it be?
I feel I don’t want to change anything or tell myself anything in my career but if it has to be something then I would like to be more shrewd while running my business. I am a softy and that’s not a good thing as a businesswoman.
What is your favorite part about being a designer?
My favorite part is that I travel, learn new things, make women look beautiful and get to see the best-dressed people around the world. One more thing I dress people around the world and that’s the best part.
Interview By: Joy Bullard Breitman